Tag: Media
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Apple News+ As A Content Trap
While anyone with an internet connection can be a content producer, what’s not democratic is content dissemination and visibility for it. Apple News+ is the latest and perhaps most visible case of big tech platforms having means to orchestrate that.
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Media Genius
Media is getting smarter. So should you. Tech and media have always evolved together. From Gutenberg to Radio to Television, changes in technology wrought changes in media, always accompanied by massive shifts in behaviors and social conventions. At the birth of the World Wide Web, that cycle of change went into overdrive, launching a Moore’s Law […]
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Are Marketers Ready for the Next Master Switch in Media?
That the Internet has truly become the fabric of our lives means we are sooner or later in for a very jarring turn of history’s wheel.— Tim Wu, The Master Switch, The Rise and Fall of Information Empires Wu’s foreshadowing is very much of the moment, thanks to the rise of platforms playing media gatekeeper […]