Tag: Content Marketing

  • Rethinking The Creative Studio

    The creative potential of mobile platforms is growing, and still largely untapped I grew up fully immersed in commercial art. My Dad was a partner in the aptly named Graphic House, a Detroit-based studio that created the raw material for car marketing and advertising. He brought me to his office quite a bit. Far from the […]

  • Why we teamed up with Flipside

    I spent this week in London doing something I love about this business — partnering with people who have both bold vision and the wherewithal to bring it to life. The people in this case are the principals of Flipside, a pioneering mobile agency joining Weber Shandwick. The addition helps us address the pressing need to rethink […]

  • 100+ Assignments Later…10 Honest Takes On Content Marketing

    It’s distinct, immature, still misunderstood. But if you’re fully invested, there’s a powerful business case. Photo by Leif Eliasson As media of all kind enters a new era, branded content has pushed its way to the front of marketing conversations. There’s an influx of investment — and, in parallel, increased scrutiny on its impact. Having been in the center […]

  • Are Marketers Ready for the Next Master Switch in Media?

    That the Internet has truly become the fabric of our lives means we are sooner or later in for a very jarring turn of history’s wheel.— Tim Wu, The Master Switch, The Rise and Fall of Information Empires Wu’s foreshadowing is very much of the moment, thanks to the rise of platforms playing media gatekeeper […]

  • Visual Influence: Moving from Trend to Truism

    “Essentially [gifs are] a whole new method of communication. If people are talking in this content and using it to replace words, strategically that means you can create a branded language. And you can one way or another get billions of people to communicate with one another through your content. We’re serving in places that […]