While anyone with an internet connection can be a content producer, what’s not democratic is content dissemination and visibility for it. Apple News+ is the latest and perhaps most visible case of big tech platforms having means to orchestrate that.
It’s distinct, immature, still misunderstood. But if you’re fully invested, there’s a powerful business case. Photo by Leif Eliasson As media of all kind enters a new era, branded content has pushed its way to the front of marketing conversations. There’s an influx of investment — and, in parallel, increased scrutiny on its impact. Having been in the center […]