Tag: Advertising

  • Apple News+ As A Content Trap

    While anyone with an internet connection can be a content producer, what’s not democratic is content dissemination and visibility for it. Apple News+ is the latest and perhaps most visible case of big tech platforms having means to orchestrate that.

  • Solve for X, or Else

    Agencies need to prioritize solving new problems over the easy sell Rarely does a day go by without a jarring, technology-induced headline suggesting that too much change is happening way too fast. As Alvin Toffler predicted almost 50 years ago in Future Shock, a new, technology-altered reality and sense of disorientation is setting in. As I […]

  • To Understand Fake News You Must Understand Social Engineering Behind It

    To Understand Fake News You Must Understand Social Engineering Behind It

  • Rethinking The Creative Studio

    The creative potential of mobile platforms is growing, and still largely untapped I grew up fully immersed in commercial art. My Dad was a partner in the aptly named Graphic House, a Detroit-based studio that created the raw material for car marketing and advertising. He brought me to his office quite a bit. Far from the […]

  • Why we teamed up with Flipside

    I spent this week in London doing something I love about this business — partnering with people who have both bold vision and the wherewithal to bring it to life. The people in this case are the principals of Flipside, a pioneering mobile agency joining Weber Shandwick. The addition helps us address the pressing need to rethink […]

  • Are Marketers Ready for the Next Master Switch in Media?

    That the Internet has truly become the fabric of our lives means we are sooner or later in for a very jarring turn of history’s wheel.— Tim Wu, The Master Switch, The Rise and Fall of Information Empires Wu’s foreshadowing is very much of the moment, thanks to the rise of platforms playing media gatekeeper […]

  • Visual Influence: Moving from Trend to Truism

    “Essentially [gifs are] a whole new method of communication. If people are talking in this content and using it to replace words, strategically that means you can create a branded language. And you can one way or another get billions of people to communicate with one another through your content. We’re serving in places that […]

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