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From The Economist Cover story on automation: For the first time, the pot of passive equity assets it measures (meaning machine traded index funds) exceeds that run by humans. This raises the prospect of computers taking over expert investors’ final task: Automating the strategy and planning of investment strategies. If that happens, that would lead […]
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While building social capital is fraught with issues ranging from privacy to well being, don’t count on anything resembling an exodus from social media anytime soon.
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While anyone with an internet connection can be a content producer, what’s not democratic is content dissemination and visibility for it. Apple News+ is the latest and perhaps most visible case of big tech platforms having means to orchestrate that.
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Media is getting smarter. So should you. Tech and media have always evolved together. From Gutenberg to Radio to Television, changes in technology wrought changes in media, always accompanied by massive shifts in behaviors and social conventions. At the birth of the World Wide Web, that cycle of change went into overdrive, launching a Moore’s Law […]
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Agencies need to prioritize solving new problems over the easy sell Rarely does a day go by without a jarring, technology-induced headline suggesting that too much change is happening way too fast. As Alvin Toffler predicted almost 50 years ago in Future Shock, a new, technology-altered reality and sense of disorientation is setting in. As I […]
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To Understand Fake News You Must Understand Social Engineering Behind It
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You can say a lot of things about the aftermath of the U.S. presidential election, but one thing can’t be argued: Our collective media interest is cresting. According to figures reported today, Fox News delivered the highest-rated quarter ever in cable news, growing 27 percent in total day viewers compared to last year. CNN also […]
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The creative potential of mobile platforms is growing, and still largely untapped I grew up fully immersed in commercial art. My Dad was a partner in the aptly named Graphic House, a Detroit-based studio that created the raw material for car marketing and advertising. He brought me to his office quite a bit. Far from the […]
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I spent this week in London doing something I love about this business — partnering with people who have both bold vision and the wherewithal to bring it to life. The people in this case are the principals of Flipside, a pioneering mobile agency joining Weber Shandwick. The addition helps us address the pressing need to rethink […]
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It’s distinct, immature, still misunderstood. But if you’re fully invested, there’s a powerful business case. Photo by Leif Eliasson As media of all kind enters a new era, branded content has pushed its way to the front of marketing conversations. There’s an influx of investment — and, in parallel, increased scrutiny on its impact. Having been in the center […]
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On Perspective Agents
