An Automation Tipping Point

From The Economist Cover story on automation: For the first time, the pot of passive equity assets it measures (meaning machine traded index funds) exceeds that run by humans. This raises the prospect of computers taking over expert investors’ final task: Automating the strategy and planning of investment strategies. If that happens, that would leadContinue reading “An Automation Tipping Point”

Media Genius

Media is getting smarter. So should you. Tech and media have always evolved together. From Gutenberg to Radio to Television, changes in technology wrought changes in media, always accompanied by massive shifts in behaviors and social conventions. At the birth of the World Wide Web, that cycle of change went into overdrive, launching a Moore’s LawContinue reading “Media Genius”

Solve for X, or Else

Agencies need to prioritize solving new problems over the easy sell Rarely does a day go by without a jarring, technology-induced headline suggesting that too much change is happening way too fast. As Alvin Toffler predicted almost 50 years ago in Future Shock, a new, technology-altered reality and sense of disorientation is setting in. As IContinue reading “Solve for X, or Else”

This Revolution Won’t Be Televised

You can say a lot of things about the aftermath of the U.S. presidential election, but one thing can’t be argued: Our collective media interest is cresting. According to figures reported today, Fox News delivered the highest-rated quarter ever in cable news, growing 27 percent in total day viewers compared to last year. CNN alsoContinue reading “This Revolution Won’t Be Televised”

Rethinking The Creative Studio

The creative potential of mobile platforms is growing, and still largely untapped I grew up fully immersed in commercial art. My Dad was a partner in the aptly named Graphic House, a Detroit-based studio that created the raw material for car marketing and advertising. He brought me to his office quite a bit. Far from theContinue reading “Rethinking The Creative Studio”

Why we teamed up with Flipside

I spent this week in London doing something I love about this business — partnering with people who have both bold vision and the wherewithal to bring it to life. The people in this case are the principals of Flipside, a pioneering mobile agency joining Weber Shandwick. The addition helps us address the pressing need to rethinkContinue reading “Why we teamed up with Flipside”

100+ Assignments Later…10 Honest Takes On Content Marketing

It’s distinct, immature, still misunderstood. But if you’re fully invested, there’s a powerful business case. Photo by Leif Eliasson As media of all kind enters a new era, branded content has pushed its way to the front of marketing conversations. There’s an influx of investment — and, in parallel, increased scrutiny on its impact. Having been in the centerContinue reading “100+ Assignments Later…10 Honest Takes On Content Marketing”