Like him or not, his team’s approach to marketing their ideas is worth examining. I take a look at their strategy and execution for The Drum, noting: “Tune-in power — even for the President of the United States — is diminishing. We need to go to where the audience is. This is increasingly fractured and unfamiliar territory.”

Somewhat of an understatement.

Native advertising versus native content might be up for debate. But native mindset seems downright compulsory at this point. For more on what I mean by that, read the whole thing.

Still photo from President Obama’s appearance on “Between Two Ferns” with Zach Galifianakis on Funny or Die