This visual influence shift is not exclusively happening to the benefit of YouTube under a monopoly of new media mega stars. A long tail of niche creators with community followings on networks like Instagram, Snapchat and Vine now hold increasing sway too. Creators interested in virtually any conceivable subject or subcategory — nail art, vintage cars, fusion cuisine — are creative nodes capable of growing highly-engaged followers.
What was a trickle of micro celebrity influence on culture is a potential deluge spreading across social networks and into mainstream media. And it’s still early in the game.
Read the whole thing on Forbes.com.