With five years of research into CEOs using social media under our belt, our team has seen this space evolve to a perhaps unexpected place. I go into detail on Forbes, with a specific angle on the increasing importance of visuals in the content mix:

From a PR perspective, the ascendance of visual influence requires that CEOs use video, visual social posts and mixed media needed to engage people online, including journalists and producers sourcing content for online articles.

As Facebook’sInstant Articles introduction suggests once more, social and traditional media platforms are deeply interconnected. Both are dependent on visual storytelling optimized for mobile. Eventually it will be hard to distinguish between the two.

Of course there’s a video to go with this year’s study, too: